How do you evaluate an employer brand that has always existed, but whose impact remains difficult to quantify?

Measuring the return on investment of the employer brand remains a major challenge. Too often, success indicators are limited to numbers like the volume of CVs received, lacking reliable and personalized data that truly reflects the impact of HR marketing initiatives. It is to meet this need that Talentfeel was born, a unique and data-driven solution to analyze, position and strengthen the employer brand through two complementary approaches: Talent Market Insight (tactical) and EVP Insight (strategic).

Why is it so difficult to measure employer brand?

After more than ten years of exchanges with HR managers, one observation has become clear: the future of human resources relies on a data-driven approach. However, a major challenge persists: it is very difficult, if not impossible, to find reliable data and collect it quickly while being adapted and personalized. Public surveys, often far from the reality of each organization, make it difficult to make any relevant comparison. That's why Talentfeel distinguishes two complementary realities: tactical barriers to applications (Talent Market Insight) and strategic employer perception (EVP Insight).

12 dimensions for a complete vision

Talentfeel measures 6 tactical dimensions for Talent Market Insight (employer attractiveness, offer attractiveness, clarity and understanding, credibility and trust, personal compatibility, ease of action) and 6 strategic dimensions for EVP Insight (organization, environment, career, culture, compensation, affiliation). This approach identifies what blocks applications in the short term while understanding how the market perceives you globally.

How does it work in practice?

Thanks to certain customizable parameters, each individual sees a unique question appear that they can answer with a single click. The Talentfeel methodology simplifies the feedback experience, which allows an average of 25 to 30% of general traffic to be converted into respondents. Indeed, 85% of your web traffic will never come into direct contact with you. However, whether they are potential candidates, suppliers or even customers, each interaction generates a perception of your company. Talentfeel captures these perceptions and transforms them into actionable scores.

Clear and actionable reports

Once a sufficient volume of information has been collected, a simple and intuitive dashboard offers an overview to identify the perceived strengths and weaknesses of the overall employer brand positioning. In addition, with Talentfeel, the company can create its own personalized surveys in addition to the dashboard, to target specific respondents with specific questions.